We instill this ethos into our products. We want your children to have the toys, games, and educational materials that can challenge them while entertaining and educating them, So we design our products with a parent’s insight and a child’s imagination.

Our design team is made up of parents, teachers, early childhood development counselors and others who deeply understand a child’s needs. Perhaps most importantly though, it’s done without losing the fun!

Our commitment to our children goes beyond just making great toys. It extends to our whole way of doing business. We practice environmentally safe production process to do our part in making a safe and clean world for our children to grow up in. We use wood taken from sustainable forests. Throughout the company, we take initiative to Care for the future.